Oprah Winfrey's interview with Lance Armstrong Thursday gave her OWN network a big shot in the arm.
About 3.2 million viewers tuned in to the 90-minute first part of the interview at 9 p.m. ET/PT, and additional 1.1 million watched a repeat at 10:30, according to Nielsen estimates.
The interview didn't break a previous record held by OWN, 3.5 million for the first airing of Winfrey's March 2012 interview with the late Whitney Houston's daughter, Bobbi Kristina. The hour-long Part 2 of Winfrey's Armstrong interview airs tonight at 9 ET/PT.
OWN averaged a mere 330,000 viewers in prime time last year, but its ratings were up 30%. And Winfrey promises more big interview "gets" to bolster the channel, which has also been helped by original series such as Iyanla: Fix My Life, Welcome to Sweetie Pie's and daytime reruns of talk and reality shows borrowed from other channels. OWN is a joint venture between Winfrey and Discovery Networks.
